Article Presented by:
Copyright © 2009 John Khu
A successful web site or blog is always made meaningful by its domain name. The web address that you choose must suit the theme and tenor of the web site or blog. Make sure that your domain name matches the subject of the web site or blog. Almost all well-known web portals have a domain name that is short, easy to remember and type into the address window of the browser. You should understand the system by which a domain works and performs. An effective domain name is always catchy with a definite theme and subject. Your visitors will feel that the domain name of your web site is quite powerful as it can evoke very strong connections with something that is special to the web user.
As far as possible, use main keywords that connect to the theme and topic of your web portal. You may wish to avoid hyphens and underscores as they can confuse and mislead your site visitors. Complicated web domains are those that are very difficult to type and remember. Extra symbols and strange characters can put off web users.
For example, iknowhowthisstuffworks.com and lose-your-weight-in10days.com are strange and misleading domain names that no one in this world will like to remember.
Choosing a very meaningful and practical domain name is actually very simple and straightforward. You need to sit down and think over all possible combinations of good keywords and their phrases. If you want to choose a good domain name, you can start with a comprehensive list of prospective domain names and shortlist the best ones among them. When you create a list of good domain names, the next step is to check whether they are available for registration. To conduct this important search, you will need to use an online tool that tells you about the availability of domain names.
Domain ownership identification tool is a very simple utility where you will find out who is the owner of the domain is and whether the domain name of your choice is available or not. This tool provides you the complete details of domain ownership including the date of expiry. Choosing a domain name is a trial and error exercise most of the good domains are already in use and you may need to work hard to create a good domain name. Domain name tools provide you a number of alternatives when the domain name of your choice is not available. You can pick the one from the list that best represents your theme and business idea.
If there is a domain name available for purchase, you can pounce on it and buy before someone does it. Domain name industry is a highly competitive industry and you never know when someone is going to buy your domain name ideas. While searching for a domain name think of all possible keyword phrases and wordings because most web users have their way of choosing products or services. Keywords play an important role while searching for domains by using domain name ownership online tool. If you do not find the domain name of your choice, you can always sift through the alternative list to choose the best one. Most of the online tools are efficient in providing a listing of most probable choices that eventually allow you to find a domain name that best represents your business theme, topic, style and tenor. Another emerging trend is to buy expired domain names from registrars. You will need to be very careful while buying an expired domain because the name that you wish to buy may have a shady past. However, expired domain market is a very good place to find those domain names that are not available in the fresh domain name market.
The general rule of thumb is to buy a domain name immediately when it is available in a domain ownership tool. It is always better to buy the domain name of your choice even if you are not creating your web site right now. Never ever, allow someone to buy your domain name. You may regret your decision of not buying your domain name when it was available.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web sites called http://www.expireddomainsecret.com and http://www.expireddomaingains.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Read more of John Khu's articles.
Monday, November 09, 2009
Thursday, November 05, 2009
How Is Your Reputation Holding Up In Google's Search Results?
Article Presented by:
Copyright © 2009 Bill Platt
You know, if there are listings in Google's search results that are hurting your business, you might think that there is nothing you can do about that. But let me assure you that given the will and the desire, there is plenty you can do about those search engine results that may be hurting your business.
So many people look at Search Engine Optimization (SEO) as a game of influencing the keywords that are important to their business, but they don't realize that SEO can also be used to diminish the negatives in the search results.
Are You Losing Business As Result Of A Bad Review In Google?
Remember that guy who bought your product 3 years ago, and he did not follow the instructions for use, and then complained about how your product let him down? He could be hurting your business right now.
How do you measure the sales that your business is losing, because some guy complained on some website about how your product or service is "crap".
A Real World Example
Ah... I remember when I was selling TV's for a living.
There was this fellow who came into the store and bought a 52-inch projection screen TV. We had a bonded delivery crew on hand to help people get their purchases home, but although this guy had just spent $2400 on a television set, he decided that he did not want to pay $40 for delivery of his new TV set. I bet you can see where this story is going...
So, we loaded his new TV in the back of his pickup, and he proceeded to tie down his TV in the back of his pickup truck.
He thanked us for his TV and started the drive home.
45 minutes later, our most recent happy customer pulled into the parking lot, toting a big-screen TV box.
As we went to meet him at the door, we could hear the glass falling as the box moved across the floor.
He was pissed! And to our surprise, we were at fault!
You might be asking yourself why we were at fault. That is a good question, one I even posed at the time.
We were at fault, because we did not offer free delivery!
A gust of wind had caught his box, snapping the twine that he had used to tie it down, blowing his $2400 Phillips Big-Screen TV onto the highway.
He said it was our fault, because we should have given him free delivery. Never mind that we had already given him a $300 discount on the purchase of his TV.
We had offered him bonded delivery, but he refused, and now it was our fault that his TV was broken.
The store where we worked was one of those chains that keep all of the power to make things right at the home office. We could not simply exchange his TV, without permission from our superiors. If we had authorized the exchange with the guy, without the District Manager's permission, the company would have taken the cost of the Television out of the salesperson's and the manager's paycheck.
I was the assistant manager, and I was NOT going to pay for this guy's broken television. The company did not pay me enough to fix this problem for them, out of my own pocket.
We called the DM. Of course, even though we worked until 10 at night, the DM went home at 6pm. So, we kept dialing his cell phone number, until he answered the phone. ;-)
He was pissed, but that was okay. We were already dealing with "pissed", so we did not mind two people pissed at the same time.
Thank God I was not the manager in charge that night. Thank God for small favors...
Our District Manager said the guy was tough out of luck. I am glad I don't work for those clowns anymore.
I agree that it should not have been our responsibility, but surely we could find a solution for this guy. After all, he just spent $2400 with us.
Nope. The District Manager said No, then he said No, and he said No again.
So, the DM hung up telling us not to call him again that evening. And we were left with the poor guy who had just signed a two-year finance contract on a TV that was busted to hell.
Yes, I bet the guy pays for delivery next time. But the story does not end here...
It Wasn't Your Fault, But It Is Your Problem...
The story now moves online. It moves into the newspaper. It moves onto our sales floor for more than a week. It goes ballistic...
The customer went home that night, and turned to the power of the Internet with his complaint. A few days later, he followed his Internet complaints with a paid advert in the local newspaper. Our store was getting skewered.
The guy was in the store every day, throwing a tantrum. And he was spending his money and his time to skewer us for letting him make a foolish decision.
It just worked out well for him. On about his tenth trip to the store, throwing his daily tantrum in front of people who were looking to buy a TV, he just happened to arrive on a day that the DM was in the building. Ah... A new face behind the counter. The customer picked out the new face in the building as being someone over us. And wham, he let the District Manager have it, with both barrels...
Persistence paid off in this case.
He overwhelmed the District Manager with his complaints.
The District Manager broke down and did only what the District Manager could do for our customer. He used his privileged status to type in the appropriate commands into the computer and make things right for this guy.
In the end, we got him a new television for the price of delivery to his house.
The store ate the cost of the new television. (I ended up paying a portion of the TV anyway, because the bookkeeping department deducted the price of the television from the sales sheets for the month, so some of my monthly bonus was lost when that man's television was cut from the store's profits.)
The victory that we received was that the guy was not in the store every day scaring away our customers.
But that victory came only after we took a serious hit in our Reputation Management. Every person that guy talked to for the ten days after his purchase, up until he got his replacement, knew that he had a bad experience with us. What is more, everyone who read his paid advert in the newspaper knew that he had a problem with our store. Even more, who knows how long his complaint survived online...
You know what they say, "What is posted online, stays online."
I left my job at that store in 2005. That store closed in 2008.
I am not going to say that the store closed on account of that guy's complaints. But I am willing to say that the store was hurt by the guy's complaints. He did manage to drive a lot of prospective customers out of our store, during his daily rants. (I just checked and could not find his complaints online anymore.)
I am willing to bet that the store closed due to the recession. It closed about the same time that Circuit City bit the dust.
I think this story clearly illustrates that a problem does not have to be your fault, in order for your business to pay a high price, as a result of the problem.
Does Applebee's Really Suck?
To help illustrate the extent of this problem, I just typed into Google the name of my favorite restaurant, Applebee's, the name of my town, and the word "sucks".
I saw dozens of Google search results that were in effect saying that my favorite restaurant "sucks". Many of them went to describe this restaurant as having the "worst food ever."
Wow!
Now to be sure, restaurants everywhere suffer from this treatment. And the big name brand restaurants can survive, because their large customer base has a different opinion.
But what if you are a local restaurant or an obscure Internet company?
As an permanent online fixture, I tend to be jaded about the complaints I read about others. But I have to admit, while one or two complaints will not sway me, several complaints in the search results will even cause "me" to hesitate.
Can you afford for jaded internet marketers like myself to hesitate?
You can bet that if we "jaded internet marketers" are hesitating to purchase what you sell, those "who are not internet marketers by profession" are running away from you!
Fixing The Problem...
You are already aware that by utilizing SEO techniques that you can help your website rank better for some keywords in Google and the other search engines.
But did you know that you can also create a wealth of positive reviews for your business on a variety of web pages, and to get those positive reviews to rank higher in the search engines than the negative reviews?
This is how we help our customers.
We use our SEO expertise to get the positive reviews of our client's website to outrank the negative reviews of our client's website.
If we get enough positive reviews to occupy the top of the search results for the target keywords, then those negative reviews of our client's website will be buried on page two, three, four, five or six of Google's search results.
If people will NEVER SEE the negative reviews of your website, product or service, then as far as most people are aware, there ARE NOT ANY negative reviews. If there are no negatives about your business, then everything must be positive.
You are in control of your business' reputation online, if only you are willing take the reins and force the negatives down in Google's search results.
We know that not everything in the search results is true or honest. After all, the guy with the broken TV was blaming us for his bad judgment. We know that you may not deserve what is in Google's search results that is affecting your online reputation in a negative way.
If you don't let us help you get the negatives out of the sight of your prospective customers, then do it yourself or hire another company to do it for you. Because as long as those negative reviews exist in Google's search results, there is a good chance that someone is going to let those negative comments prevent them from buying from you!
About the Author:
Bill Platt has provided SEO services since 2004. In 2009, he transformed his SEO service, into one that helps people defeat negative search results in Google. By improving the rank of positive website reviews in the search results, negative search listings begin to disappear from the public eye. If you would like to learn more about how Bill's Reputation Management SEO service can help your business, visit: http://911reputation.com/ Bill has also owned http://thePhantomWriters.com/ since 2001.
Read more of Bill Platt's articles.
Copyright © 2009 Bill Platt
You know, if there are listings in Google's search results that are hurting your business, you might think that there is nothing you can do about that. But let me assure you that given the will and the desire, there is plenty you can do about those search engine results that may be hurting your business.
So many people look at Search Engine Optimization (SEO) as a game of influencing the keywords that are important to their business, but they don't realize that SEO can also be used to diminish the negatives in the search results.
Are You Losing Business As Result Of A Bad Review In Google?
Remember that guy who bought your product 3 years ago, and he did not follow the instructions for use, and then complained about how your product let him down? He could be hurting your business right now.
How do you measure the sales that your business is losing, because some guy complained on some website about how your product or service is "crap".
A Real World Example
Ah... I remember when I was selling TV's for a living.
There was this fellow who came into the store and bought a 52-inch projection screen TV. We had a bonded delivery crew on hand to help people get their purchases home, but although this guy had just spent $2400 on a television set, he decided that he did not want to pay $40 for delivery of his new TV set. I bet you can see where this story is going...
So, we loaded his new TV in the back of his pickup, and he proceeded to tie down his TV in the back of his pickup truck.
He thanked us for his TV and started the drive home.
45 minutes later, our most recent happy customer pulled into the parking lot, toting a big-screen TV box.
As we went to meet him at the door, we could hear the glass falling as the box moved across the floor.
He was pissed! And to our surprise, we were at fault!
You might be asking yourself why we were at fault. That is a good question, one I even posed at the time.
We were at fault, because we did not offer free delivery!
A gust of wind had caught his box, snapping the twine that he had used to tie it down, blowing his $2400 Phillips Big-Screen TV onto the highway.
He said it was our fault, because we should have given him free delivery. Never mind that we had already given him a $300 discount on the purchase of his TV.
We had offered him bonded delivery, but he refused, and now it was our fault that his TV was broken.
The store where we worked was one of those chains that keep all of the power to make things right at the home office. We could not simply exchange his TV, without permission from our superiors. If we had authorized the exchange with the guy, without the District Manager's permission, the company would have taken the cost of the Television out of the salesperson's and the manager's paycheck.
I was the assistant manager, and I was NOT going to pay for this guy's broken television. The company did not pay me enough to fix this problem for them, out of my own pocket.
We called the DM. Of course, even though we worked until 10 at night, the DM went home at 6pm. So, we kept dialing his cell phone number, until he answered the phone. ;-)
He was pissed, but that was okay. We were already dealing with "pissed", so we did not mind two people pissed at the same time.
Thank God I was not the manager in charge that night. Thank God for small favors...
Our District Manager said the guy was tough out of luck. I am glad I don't work for those clowns anymore.
I agree that it should not have been our responsibility, but surely we could find a solution for this guy. After all, he just spent $2400 with us.
Nope. The District Manager said No, then he said No, and he said No again.
So, the DM hung up telling us not to call him again that evening. And we were left with the poor guy who had just signed a two-year finance contract on a TV that was busted to hell.
Yes, I bet the guy pays for delivery next time. But the story does not end here...
It Wasn't Your Fault, But It Is Your Problem...
The story now moves online. It moves into the newspaper. It moves onto our sales floor for more than a week. It goes ballistic...
The customer went home that night, and turned to the power of the Internet with his complaint. A few days later, he followed his Internet complaints with a paid advert in the local newspaper. Our store was getting skewered.
The guy was in the store every day, throwing a tantrum. And he was spending his money and his time to skewer us for letting him make a foolish decision.
It just worked out well for him. On about his tenth trip to the store, throwing his daily tantrum in front of people who were looking to buy a TV, he just happened to arrive on a day that the DM was in the building. Ah... A new face behind the counter. The customer picked out the new face in the building as being someone over us. And wham, he let the District Manager have it, with both barrels...
Persistence paid off in this case.
He overwhelmed the District Manager with his complaints.
The District Manager broke down and did only what the District Manager could do for our customer. He used his privileged status to type in the appropriate commands into the computer and make things right for this guy.
In the end, we got him a new television for the price of delivery to his house.
The store ate the cost of the new television. (I ended up paying a portion of the TV anyway, because the bookkeeping department deducted the price of the television from the sales sheets for the month, so some of my monthly bonus was lost when that man's television was cut from the store's profits.)
The victory that we received was that the guy was not in the store every day scaring away our customers.
But that victory came only after we took a serious hit in our Reputation Management. Every person that guy talked to for the ten days after his purchase, up until he got his replacement, knew that he had a bad experience with us. What is more, everyone who read his paid advert in the newspaper knew that he had a problem with our store. Even more, who knows how long his complaint survived online...
I left my job at that store in 2005. That store closed in 2008.
I am not going to say that the store closed on account of that guy's complaints. But I am willing to say that the store was hurt by the guy's complaints. He did manage to drive a lot of prospective customers out of our store, during his daily rants. (I just checked and could not find his complaints online anymore.)
I am willing to bet that the store closed due to the recession. It closed about the same time that Circuit City bit the dust.
I think this story clearly illustrates that a problem does not have to be your fault, in order for your business to pay a high price, as a result of the problem.
Does Applebee's Really Suck?
To help illustrate the extent of this problem, I just typed into Google the name of my favorite restaurant, Applebee's, the name of my town, and the word "sucks".
I saw dozens of Google search results that were in effect saying that my favorite restaurant "sucks". Many of them went to describe this restaurant as having the "worst food ever."
Wow!
Now to be sure, restaurants everywhere suffer from this treatment. And the big name brand restaurants can survive, because their large customer base has a different opinion.
But what if you are a local restaurant or an obscure Internet company?
As an permanent online fixture, I tend to be jaded about the complaints I read about others. But I have to admit, while one or two complaints will not sway me, several complaints in the search results will even cause "me" to hesitate.
Can you afford for jaded internet marketers like myself to hesitate?
You can bet that if we "jaded internet marketers" are hesitating to purchase what you sell, those "who are not internet marketers by profession" are running away from you!
Fixing The Problem...
You are already aware that by utilizing SEO techniques that you can help your website rank better for some keywords in Google and the other search engines.
But did you know that you can also create a wealth of positive reviews for your business on a variety of web pages, and to get those positive reviews to rank higher in the search engines than the negative reviews?
This is how we help our customers.
We use our SEO expertise to get the positive reviews of our client's website to outrank the negative reviews of our client's website.
If we get enough positive reviews to occupy the top of the search results for the target keywords, then those negative reviews of our client's website will be buried on page two, three, four, five or six of Google's search results.
You are in control of your business' reputation online, if only you are willing take the reins and force the negatives down in Google's search results.
We know that not everything in the search results is true or honest. After all, the guy with the broken TV was blaming us for his bad judgment. We know that you may not deserve what is in Google's search results that is affecting your online reputation in a negative way.
If you don't let us help you get the negatives out of the sight of your prospective customers, then do it yourself or hire another company to do it for you. Because as long as those negative reviews exist in Google's search results, there is a good chance that someone is going to let those negative comments prevent them from buying from you!
About the Author:
Bill Platt has provided SEO services since 2004. In 2009, he transformed his SEO service, into one that helps people defeat negative search results in Google. By improving the rank of positive website reviews in the search results, negative search listings begin to disappear from the public eye. If you would like to learn more about how Bill's Reputation Management SEO service can help your business, visit: http://911reputation.com/ Bill has also owned http://thePhantomWriters.com/ since 2001.
Read more of Bill Platt's articles.
Top Ten Ways to Use Twitter for Marketing
Article Presented by:
Copyright © 2009 Jason OConnor
Twitter is a micro-blogging site that asks you a basic question, "What are you doing?" It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are "following" you. When people follow you, they see what you've recently contributed when they login. They see your "tweets", which are the messages you leave.
And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.
Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.
It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.
Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promotion. It acts sort of like an opt-in mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.
One thing that I've noticed with Twitter is that it can seem overwhelming at times. The sheer information on Twitter, the 'how-to's', tutorials and all the other ubiquitous advice on how to use and take advantage of it can seem hard to understand and implement. So here's an easy-to-understand list of the top ten ways in which you can use Twitter to market yourself, your business and your website.
The Top 10 Ways To Use Twitter for Marketing:
1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)
2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you'll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.
3. Use it to get new customers. Use Twitter's search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?
You'll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they're selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?
Since every link has 'http' in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.
4. Use it to build your email list. Use Twitter's search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.
6. Use it to build buzz about an upcoming product or website launch.
7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.
8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you're at a conference or trade show, you could tweet what you're doing and invite people to visit you in person.
9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.
10. Use it as an instant messaging system to keep your and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.
You should note that this top 10 list is not in order of importance or in any particular order. I suggest that you give Twitter a try if you haven't already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.
And one more important thing to remember is that there is no silver bullet in marketing. You should always be trying and implementing numerous tactics when marketing your business. Don't only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your entire social media and marketing toolbox.
Copyright 2009 TheNetGazette.net
About the Author:
Jason OConnor is an Web consultant, writes for The Net Gazette, a Web marketing newsletter, and owns Oak Web Works, LLC, a Web design and marketing company at http://www.oakwebworks.com/
Follow Jason OConnor on Twitter.
Copyright © 2009 Jason OConnor
Twitter is a micro-blogging site that asks you a basic question, "What are you doing?" It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are "following" you. When people follow you, they see what you've recently contributed when they login. They see your "tweets", which are the messages you leave.
And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.
Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.
It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.
Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promotion. It acts sort of like an opt-in mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.
One thing that I've noticed with Twitter is that it can seem overwhelming at times. The sheer information on Twitter, the 'how-to's', tutorials and all the other ubiquitous advice on how to use and take advantage of it can seem hard to understand and implement. So here's an easy-to-understand list of the top ten ways in which you can use Twitter to market yourself, your business and your website.
The Top 10 Ways To Use Twitter for Marketing:
1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)
2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you'll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.
3. Use it to get new customers. Use Twitter's search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?
4. Use it to build your email list. Use Twitter's search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.
6. Use it to build buzz about an upcoming product or website launch.
7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.
8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you're at a conference or trade show, you could tweet what you're doing and invite people to visit you in person.
9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.
10. Use it as an instant messaging system to keep your and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.
You should note that this top 10 list is not in order of importance or in any particular order. I suggest that you give Twitter a try if you haven't already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.
And one more important thing to remember is that there is no silver bullet in marketing. You should always be trying and implementing numerous tactics when marketing your business. Don't only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your entire social media and marketing toolbox.
Copyright 2009 TheNetGazette.net
About the Author:
Jason OConnor is an Web consultant, writes for The Net Gazette, a Web marketing newsletter, and owns Oak Web Works, LLC, a Web design and marketing company at http://www.oakwebworks.com/
Follow Jason OConnor on Twitter.
Wednesday, November 04, 2009
Sell Yourself Like A Papaya Tree
Article Presented by:
Copyright © 2009 Scott Bywater
Before we go any further, I want you to take a look at the image below...
http://img24.yfrog.com/i/c1sv.jpg/
What you can see is a photo of the papaya fruit which I enjoyed last weekend.
But why on earth would I take a photo of a papaya fruit?
It's really quite simple. The papaya fruit got me thinking about a few things.
You see, in the middle of that luscious piece of fruit there are literally dozens of little seeds.
But they all started from one tiny little seed. In fact, the whole papaya tree which contains hundreds of papaya fruit which contain hundreds of seeds, all started from one tiny little seed.
It's really quite mind blowing, isn't it.
One seed creates a tree. One tree creates hundreds of papaya's. And those papaya's go on to create hundreds of trees.
But let's consider something else.
Probably 99% of those seeds fail to germinate... get washed away by the rain... die before they live their full potential.
And isn't the marketing world the same?
You have to send hundreds of letters in many cases to get a response.
You have to talk to a number of people to generate a sale.
Hundreds of people need to click on your google adwords to get a handful of people to your site... and many people need to see your site before a sale or quote is generated.
But here's something to keep in mind.
You cannot force a seed to germinate.
It either does or it doesn't.
And you cannot force someone to purchase your product or service.
They either will or they won't.
You can nurture a seed. You can give it the environment it needs to grow, the same way as you nurture a client.
But you cannot force.
However you can decide to place more seeds.
And when you join http://www.morecustomersmadeeasy.com I'll show you over a dozen ways to plant thousands of seeds including fax marketing, newspaper advertising, social media, article marketing, the "frame" mailer to get big clients, public relations, affiliate programs, joint ventures and much, much more.
Remember, the more seeds you plant and the better you are at planting them, the more abundant your harvest will be...
About the Author:
Scott Bywater is a successful direct response copywriter and heads up Copywriting That Sells, a direct response advertising firm. Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at http://www.copywritingthatsells.com.au/
Read more of Scott Bywater's articles.
Copyright © 2009 Scott Bywater
Before we go any further, I want you to take a look at the image below...
http://img24.yfrog.com/i/c1sv.jpg/
What you can see is a photo of the papaya fruit which I enjoyed last weekend.
But why on earth would I take a photo of a papaya fruit?
It's really quite simple. The papaya fruit got me thinking about a few things.
You see, in the middle of that luscious piece of fruit there are literally dozens of little seeds.
But they all started from one tiny little seed. In fact, the whole papaya tree which contains hundreds of papaya fruit which contain hundreds of seeds, all started from one tiny little seed.
It's really quite mind blowing, isn't it.
One seed creates a tree. One tree creates hundreds of papaya's. And those papaya's go on to create hundreds of trees.
But let's consider something else.
Probably 99% of those seeds fail to germinate... get washed away by the rain... die before they live their full potential.
And isn't the marketing world the same?
You have to send hundreds of letters in many cases to get a response.
You have to talk to a number of people to generate a sale.
Hundreds of people need to click on your google adwords to get a handful of people to your site... and many people need to see your site before a sale or quote is generated.
But here's something to keep in mind.
You cannot force a seed to germinate.
It either does or it doesn't.
And you cannot force someone to purchase your product or service.
They either will or they won't.
You can nurture a seed. You can give it the environment it needs to grow, the same way as you nurture a client.
But you cannot force.
However you can decide to place more seeds.
And when you join http://www.morecustomersmadeeasy.com I'll show you over a dozen ways to plant thousands of seeds including fax marketing, newspaper advertising, social media, article marketing, the "frame" mailer to get big clients, public relations, affiliate programs, joint ventures and much, much more.
Remember, the more seeds you plant and the better you are at planting them, the more abundant your harvest will be...
About the Author:
Scott Bywater is a successful direct response copywriter and heads up Copywriting That Sells, a direct response advertising firm. Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at http://www.copywritingthatsells.com.au/
Read more of Scott Bywater's articles.
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